Introduction
Welcome to Idometrics. This Privacy Policy applies to Idometrics (the "Platform"), which includes Idometrics apps, website, and related services accessed via any device that links to this Privacy Policy. The Platform is provided and controlled by Idometrics Ltd., with its registered address at 77 Diana Avenue, Bradford, Ontario, N3T 0R6, Canada
Idometrics Ltd. is the data controller responsible for the personal data collected through our platform. This Privacy Policy outlines how we collect, use, share, and protect your personal data in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA).
We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about this privacy notice or our practices regarding your personal information, please contact our Privacy Officer at admin@idometrics.com.
Information We Collect
We collect personal information that you voluntarily provide when registering, using our services, uploading videos, and interacting with the platform.
A. Personal Information Provided by You, including:
- Account Details: Name, email, username, password, profile image, phone number, date of birth, country, city, state, and communication preferences.
- User-Generated Content (UGC): Uploaded videos, captions, hashtags, metadata (including timestamps and locations), impact scores, and user profile elements.
- Messaging Content: Messages and related metadata, such as participant IDs and timestamps, when using our messaging features.
- Payment Information: Transaction history and billing information submitted during purchases, processed securely by Stripe.
- Identity Verification: Information submitted to confirm user identity or age, particularly for verified accounts or restricted content.
- Support and Feedback: Information you submit when contacting support, participating in surveys, or entering competitions.
B. Automatically Collected Information
- Usage Data: Engagement metrics such as video views, likes, skips, watch time, and interactions with recommendations.
- Device and Technical Information: We automatically collect certain technical data when you use the platform, including your IP address, device model, browser type, app version, operating system, and time zone. This data helps us maintain platform functionality, improve performance, and detect unauthorized activity.
- Behavioral Insights: Inferred data such as age range, interests, and gender, used to improve personalization and content recommendations.
C. Sensitive Data
- Location Data: Collected only with your explicit consent.
- AI Processing Data: Behavioral interactions (e.g., watched percentage) are processed by AI for content recommendations
User-Generated Content
By uploading content, you grant Idometrics a non-exclusive, royalty-free, perpetual, transferable, sub-licensable license to use, display, and distribute it on the platform.
- You retain ownership of your content.
- You may request the removal of off-chain content (e.g., videos, captions) at any time.
How We Use Your Information
As explained below, we use your information to improve, support, and administer the Platform, to allow you to use its functionalities, and to fulfill and enforce our Terms of Service. We process your data for the following purposes:
We use your data to:
- Create, manage, and maintain user accounts
- Provide personalized recommendations using AI based on engagement data
- Enable social features such as following, messaging, and content sharing
- Improve the platform by analyzing usage trends and preferences
- Request testimonials and publish them only with user consent
- Respond to user support requests and feedback
- Prevent fraud, abuse, or unauthorized access
- Enforce our Terms of Service and legal obligations
- Fulfill purchases and provide related services
- Ensure platform security and monitor system performance
- Train AI systems (without using personally identifiable data)
Use of AI in Our Services
We utilize AI for:
- Video similarity scoring
- Personalized video recommendations. The feature is currently under development, and you will be notified before it becomes active.
- Content moderation flagging (reviewed by human moderators)
Key Safeguards:
- AI systems do not train on identifiable personal data
- Final decisions involving account status are made by humans
- Users may opt out of AI-driven recommendations.
Children's Privacy
- Idometrics is not intended for users under 13 years old
- Users under 18 must obtain parental consent before registering
- If personal data from a user under 13 is discovered, it will be deleted immediately
Data Sharing
We share personal data only when necessary, and only in the following cases:
- Cloud & Infrastructure Providers: Services such as Cloudinary (media hosting) and AWS (cloud processing)
- Payment Processing: Shared with Stripe for secure transactions
- Music Licensing: Aggregated playback data is shared with Universal Production Music to meet licensing obligations
- AI & Analytics Providers: Services like TensorFlow for pose analysis and behavior-based personalization
- Legal Compliance: Shared in response to valid legal, regulatory, or court requests
- Optional Integrations: Only if you explicitly authorize them
We do not sell your personal data.
Cookies and Tracking
We use cookies for:
- Secure login and session management
- Performance monitoring and usage analytics
- Personalized content recommendations. This feature is currently under development, and you will be notified before it becomes active.
You can manage cookie preferences in your browser settings.
Blockchain and Data Storage
- On-Chain Data: Records such as dance ownership or time-stamped submissions are stored immutably on the Polygon blockchain via Infura. These records cannot be modified or deleted.
- Off-Chain Data: Videos, interactions, and profile information are stored in systems like MongoDB and may be updated or deleted by the user.
Licensed Audio Library
Our licensed music catalog includes songs from Universal Production Music as well as original songs uploaded by users who hold the necessary rights. We collect and process the following data related to music usage on the platform:
A. Licensed Music (Third-Party Licensor)
- Playback and Sync Data: Songs used, frequency, and duration
- User Preferences: Tracks synced to user content
- Engagement Trends: Aggregated for internal improvements and licensing reports
B. User-Uploaded Music
- Music Metadata: Title, artist name, genre, upload timestamp, and any tags provided by the user.
- Licensing Confirmation: Information confirming that the user holds rights to upload and share the song
- Usage Data: Number of times the uploaded song is synced with content or played by the community
No personally identifiable data is shared with music licensors. Videos using licensed music cannot be monetized outside of Idometrics.
By uploading music, users grant Idometrics a non-exclusive, royalty-free license to distribute the song within the platform's Audio Library for in-app use only. This content will not be shared externally or monetized outside the platform.
Data Retention
- Account Data: Retained until the user deletes the account
- User Content: Retained indefinitely unless deleted by the user
- AI Usage Data: Behavioral interaction data (e.g., watch history, skips, likes) may be retained for up to 5 years. This data is associated with user IDs solely to enable personalized recommendations within the platform.
We do not use this data for profiling beyond platform functionality, and it is not used to train AI models in a way that could expose or re-identify individuals.
You may request data deletion by emailing admin@idometrics.com
Data Security
We implement industry-standard security practices, including:
- Encryption: AES-256 for storage; SSL/TLS for data in transit
- Access Controls: Restricted employee access to sensitive data
- Regular Security Audits: To detect and remediate vulnerabilities
While we use best practices, no system can guarantee absolute security.
Data Breach Protocol
If a data breach occurs:
- Affected users will be notified within 72 hours
- Canadian regulatory authorities will be informed as required
- Containment and mitigation steps will be executed immediately
Users should understand that certain blockchain transactions are permanent.
Your Rights Under PIPEDA and International Laws
Idometrics Ltd. is committed to protecting your personal data. Idometrics Ltd. is a Canadian-based platform that processes personal data in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA). Your data is stored and processed in data centers located outside of Canada, including in the United States (AWS us-east-1). Despite this, we remain fully accountable for the protection of your data and apply appropriate contractual and technical safeguards to ensure compliance with Canadian privacy laws.
If you are located in Canada, you have the right to:
- Access and update your personal information
- Delete your account and associated data
- Withdraw consent for data processing
- Opt out of AI-driven personalization features
If you are located outside Canada, you may have privacy rights under your local data protection laws. We will make reasonable efforts to accommodate such requests in accordance with applicable legal requirements in your jurisdiction.
As we expand into new regions, we will update this Privacy Policy to reflect relevant data protection laws and compliance standards.
To exercise your privacy rights or make a data request, please contact admin@idometrics.com.
International Data Transfers
Your data is processed in data centers located outside of Canada, such as AWS us-east-1 (North Virginia). We implement contractual safeguards to ensure compliance with Canadian privacy laws.
Policy Updates
We may update this Privacy Policy periodically. Any material changes will be:
- Announced via email (if applicable)
- Displayed in an in-app notice
- Reflected in the "Revised" date at the top of this document
The latest version will always be available in-app or on our website.
Governing Law
This Privacy Policy is governed by the laws of Canada, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation.
Contact Us
If you have questions or comments about this notice, you may email us at admin@idometrics.com or by post to:
Idometrics
77 Diana Avenue,
Bradford, Ontario,
N3T 0R6, Canada